This guide will equip you with vital insights for crafting a name that not only resonates with your core values but also captivates your intended audience. 

Navigating the path to expansion in the food industry requires a strategic approach. As a business owner, your ability to adapt and innovate determines your growth trajectory.

I recently had the pleasure of chatting with Ryan Woldt of Roast! West Coast, a blog and podcast about coffee, based in California.

In today’s digital world, having a website is essential for any business. It is important to keep your website up-to-date and running smoothly so that your customers can have the best user experience possible. Here are some tips from We Are Charette for keeping your website successful in times of uncertainty.

The fact is that it is very possible to turn a hobby into a profitable company, you just need a plan, some funding, and a few online resources, and you can make your dream a reality.

The USDA has updated guidelines as of January 1, 2022, making it harder to detect genetically modified organisms in the food we eat. Here’s our analysis of the approved messaging & design changes.

The world of eCommerce may be overwhelming to the newbie, but it can also be an amazing opportunity to grow your business. Here, Emily shares five facts you should know before getting started (or re-started) with your website.

Good photography is key for gaining the trust of potential customers. Having a set of 5-10 good photos of your product can make a world of difference when making a website. Today’s websites are image heavy and it’s essential that you have actual photographs of your space and/or products.

Entrepreneurship is not for the faint of heart. You must be willing to take risks, face adversity, and believe in yourself before your customers even know your name and product. We Are Charette invites you to consider the information and actionable steps below to create your dream business and plan its launch within an eight-hour workday.

Entrepreneurs and small business owners are always working to make things happen for their companies. Thankfully, business technology evolves consistently, offering them inventive ways to work faster and smarter.

Dealing with a loved one who is beginning to develop dementia can very difficult. We worked with Monarch Care Partners owner Debbie Kroner to create a comforting, approachable brand, website and collateral.

After many years of working and waiting, Emily’s yoga flow storybook is officially released!

Great packaging is of paramount importance when customers aren’t familiar with a specialty food product. An effectively designed box or label will educate and entice, as well as build trust with a potential customer.

Emily had the privilege of appearing on the BWH blog on August 1st, 2017. Her interview talks about her inspiration, goals, and strategies.

Founder and Principal Emily Charette was recently interviewed for a feature in the Hiscox news blog.

Conscious Company Media recently interviewed Emily for a feature on their series "The Wisdom of Women." Conscious Company Media is a community dedicated to doing business better for people, for communities and for the planet. Check out the interview here!

Emily recently flew up to Dagger Agency in Atlanta to be featured in a Hiscox Insurance campaign on encouraging courage in small businesses. She talked about her strongpoints of empathy and communication, which allow her to connect with clients and help them reach their audience.

You have only a few seconds to impress your customer with your brand, so a smart, legible and meaningful logo should be the center focus of your brand identity efforts.

Corporate gifting is a great way to add a personal touch to your company. Something as simple as a gift basket can help you reach new clients.