Beach Picnic with all the Chip bags we designed. The prominent bag in the middle is Steps Beach vinegar. There is a background illustration on the bag of a vinegar bottle floating in the ocean with a letter in it, like a message in a bottle.

Nantucket Crisps

Branding / Packaging / Illustration / Web

Nantucket Crisps were started by partners Sara and Hayden who spent their summers on the beaches of the Nantucket. They are on a mission to replace Cape Cod chips with Nantucket Crisps and it would appear they are succeeding! Within a few months of their release, the chips were stocked at venues around the country and in almost every store on the island. They have quickly become a favorite of locals. Each bag features an illustration inspired by an iconic beaches around the island. As they’ve grown, Nantucket Crisps has created seasonal flavors and partnered with local business’s like Stubbys to release special edition chips.

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Above the table spread featuring oysters, caviar and Nantucket Crisps

Sconsest Sea Salt flavored chip package we designed at the Sconset Lighthouse. The illustration is the lighthouse as a salt shaker.

The inspiration for a Jamaican Jerk flavored chip came from Stubbys restaurant Nantucket Crisps partnered with to create this flavor. The packaging has an illustration of the restaurant with a bbq smoker on the roof.

Nantucket crisps for sale at Born and Bread store.

Summer picnic on grass with hot honey chip bag designs. The bags have an illustration of Hummock Pond, where the flavor inspiration came from. A Bright sun made of a bee hive floats above a golden marsh scene.

Eating the Madaket Sweet Onion flavored chips on the boardwalk at Madaket. The bag has an illustration of a rising moon at Madaket with a small boat and iconic house in the background.

Seasonal flavor bag design for stuffing terrific featured at a Thanksgiving dinner spread. The illustration on the package has a bunch of turkeys in goggles and swim trunks getting ready for the annual nantucket turkey ocean plunge

Young man enjoying Steps Beach Salt and Vinegar chips at the fishing dock

Nantucket Crisps for sale at Bartlett's. Thanks to the new bag designs our team made, Nantucket Crisps is now sold all over the island.

A word from Sara and Hayden, the founders of Nantucket Crisps

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We Are Charette has designed everything from our packaging, website, marketing collateral, and email templates. Thanks to Emily and her team, Nantucket and its beautiful beaches have been brought to life through incredible packaging so that everyone can enjoy it - nationwide. On top of that, the team is responsive and fun to work with. They bring our dreams to reality and most importantly allow us to vividly tell a story through branding!