Creating a brand from the ground up is a special opportunity, and one we jumped to take advantage of. When a local coffee company asked us to help them launch an all-new brand of St. Augustine-roasted coffee, we put on our storytelling hats and went to town. Each brew connects to an era of history, and plays on local legends and characters to make this brand come to life.
Branding / Packaging / Web Design / Promotion
We worked hard to elevate the brand to a premium position, creating a strong value argument for a market often driven by price. Supporting the brand we created with merchandise, social marketing, and print collateral helps 1565 continue to grow and share their story with an increasingly dedicated audience.
P.S.: This is seriously the best coffee we’ve ever had!
Through a partnership with the St. Augustine Amphitheater, we package special blends to noteworthy bands who come through town. Each flavor is inspired by the artist, and labels follow a similar format to maintain brand consistency. Copper bags are used as a substrate to create a finished package similar in feel to the main product line.
For more information on We Are Charette and our design services, visit our home page.