Honey bottles scattered on a sunny white background with wildflower

Honey Truck Co.

Branding / Packaging / Illustration / Web Design / Messaging

The Honey Truck Company is the dream of Danielle Brooks, who began her burgeoning business with the idea of bottling honey from bees who lived in St. Augustine itself. Her dream included a vintage truck, filled to the brim with artisan products, which she is now the proud owner of (after learning how to drive a stick shift!). But for Danielle, what began as a quest for local honey became an obsession with apiculture and the desire to share her love of bees with friends across her hometown.

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Woman putting honey on cheese and crackers featuring Anastasia Island honey packaging

Lavender honey bottle next to a glass of lavender honey lemonade. The lavender packaging has a light purple background.

Elkton honey jar by a plate of ricotta toast with blueberries, honey and thyme. The label design has a farmhouse icon with a bee.

Datil pepper honey packaging by hot wings. The Datil Pepper label is a bright orange.

Hand pouring honey on toast next to Vanilla Honey bottle. The vanilla honey label is a dark blue color.

Label for the Bourbon Honey partnership with the St Augustine Distillery. An icon of a barrel with a be flying from it is at the top of the label.

Poster for a vintage Ecoline and Falcon car meet up featuring the Honey Truck

Box design for a sample pack of regional honeys. The box lists the flavors of honey included and that they are mono-floral, artisan and raw honeys.

Orange blossom bottle packaging next to a fresh summer salad. The label has an icon of an orange blossom and bee.

Honey jars scattered on a red background with wildflowers. The Saint Augustine honey bottle is in the middle. The label has an icon of the historical fort in Saint Augustine.

A word from Danielle, the founder of Honey Truck Co.

Danielle in her iconic vintage red truck

“

I cannot say enough good things about Emily and We Are Charette. The Honey Truck Company is the perfect example of what great branding can do for a business. We originally had a logo that we liked, but we quickly found we needed a brand. Because of our new branding we are growing at a rapid pace, and we love knowing Emily will be there with us every step of the way. We highly recommend Emily and We Are Charette for any business looking to take things to the next level. You won't be disappointed.