We Are Charette is a studio with experience in uncovering the imperative message and communicating that to the target audience in a way that is clear and attractive. We aspire to create design that not only delivers a message, but opens a visual and emotional dialog between our clients and their audiences.
According to Wikipedia, a charette is a collaborative design approach used to solve a problem quickly and comprehensively.
Through parallel research, discussion, and exploration, we determine the unique key benefits offered by our client. Who are we? How are we different? What is special about what we’re offering?
Using research, intution, discussion and analysis, we determine who it is we are speaking to. Why are we speaking to this group? How can we benefit from communicating with them?
Combining the communication objectives with a visual language that speaks to our audience, we create a brand concept that delivers the message in a way that is precise, engaging, and honest.
With feedback, discussion, revisions, focus groups and creative problem solving, we dial in our design to make sure it’s on target, clear, and beautiful.
Mother, ukulele-enthusiast, swing dancer and amateur wine aficionado, Emily Charette leads the team at We Are Charette. After a few years garnering experience at several noteworthy studios in Dallas and San Francisco, she launched WeRC with the goal of building a list of clients with ideals she could believe in. Since 2009, she’s been helping small businesses build trust and increase revenue through great communication and design.
When Katie’s not designing gorgeous logos and packaging at WeRC, she’s devoting time to a burgeoning career in fine art. Outside of painting and drawing, she enjoys yoga and exploring Florida’s state parks. Karaoke, eating chocolate, and petting cats are also important hobbies of Katie’s. Meow!
The newest addition to the team, Niko heads up the enthusiasm committee at WeRC. A current student at Flagler College, acquiring a double major in design and fine arts, Niko’s interests include Dogs, Dumplings, and Danger.