A smoothie restaurant was refreshing their menu to include lots of healthy meal options like salads and wraps to compliment their AMAZING organic homemade frozen yogurt bar. They called on We Are Charette to help re-name and rebrand them as a healthy community hub, revamping messaging, positioning, and branding. Since the owner Aaron is a cyclist and an engineer by trade, we thought “Homespun” was the perfect way to communicate this restaurant's DIY health style. The resulting identity suite is upbeat, precise, and full of optimistic messages about health and happiness.
Branding / Packaging / Web Design / Digital Menus