Good product photography is key to eCommerce sales
Investing in good product photography is key for gaining the trust of potential customers. Having a set of 5-10 good photos of your product can make a world of difference when making a website, posting products on Amazon and Instagram, and building your company long-term. Below are 3 reasons why you should consider investing in photography for your brand.
1: Building Trust
Think about it. If you were looking at a website for an expensive supplement company and saw digital mockups of their packaging, wouldn’t you be a little weary to spend $50 on a bottle of their vitamins? Having a product photography shoot for your products along with a couple of lifestyle images (ex: a protein bar being eaten by someone at the gym) will allow you to build trust with consumers.
2: Promotional Materials
Product photography can help get your product in stores. When you put together a sell sheet to send to stores showcasing your product, a professional, styled photo makes your company look put together and raises your chances of getting put on shelf.
3: Working with Photographers Help You Showcase Your Product
Don’t be fooled by the thousands of great product photos you see on Instagram. It seems like these are spontaneous phone photos taken by the business owner, but it’s more likely that these finely crafted images are the result of a carefully planned photo shoot, executed by a professional with a real camera, hired models, and studio equipment. When working with a photographer the more variety of shots the better!
4: Working With a Branding Expert Helps You Communicate Your Key Differentiators.
We partner with our local friends at Meerkat Studio and Monarch Studio to take photos and videos for many of our clients. When a client of ours lives out of state and can’t ship their product or needs photos of their restaurant we help connect them with a photographer in their area and create a style sheet that sets the mood of the shoot and list out certain types of shots that are needed (shown below). Then, the photographer uses his or her expertise, lighting, styling, and editing to make your products look fabulous.
Ready to Refresh Your Brand?
We Are Charette has over 10 years experience in helping companies communicate with clarity and wit. Have you been thinking about refreshing your brand? We Are Charette can work with you to create results you can bank on. Learn more about our studio and get in touch today.