Designing for an elderly care organization
Debbie Kroner is a certified Dementia consultant and practitioner. Through Monarch Care Partners, she is supporting families as they learn the new normal of life with Dementia. Dealing with a loved one who is beginning to develop dementia can very difficult, so we worked with Debbie to create a comforting, approachable brand, website and collateral.
We used soothing yellows and greens throughout the brand and landed on a butterfly as the symbol of metamorphosis, akin to finding beauty in change which is an essential part of the Alzheimer’s experience.
As a new business startup, Debbie sought not only creative direction but also valuable insight as to how to market her business, build her audience, and position her services to clientele and community. We Are Charette was able to give her business a solid start with strategic messaging and marketing advice.
From our client
“I had the wonderful pleasure to work with We Are Charette in building and defining my dementia consulting company. Together we created MonarchCarePartners.com. I chose to work with Emily because of her impeccable character, creativity, and ability to really listen.
In 2018, I took a leap of faith and took a course through Positive Approaches to Care to become a dementia consultant. I learned all the skills to support people living with Dementia and Alzheimers and their families. But I did not learn how to market or even explain what I did. My husband suggested that I reach out to Emily, our superstar marketing gem of a friend in order to get a website rolling.
Over a phone conversation I loosely explained my company plan and she instantly filled me with positive inspiration. She heard all that I was saying but she really heard what I was needing. Emily reiterated all that I spoke concisely and she then gave me an assignment of defining all that I wanted to do in an email. She forced me to organize my thoughts. We worked for a couple of weeks defining my skills and desires. I felt empowered. Suddenly I was collaborating on business names that had symbolism and approving web pages. It was wonderful.
Emily took me under her wing as a first time business owner. She explained all of the programs I had to buy in order to make my website work. I trusted her every step of the way. When I was finally up and running without much business she suggested that I write blogs and post them to social media to drum up some business. It worked and now I have an arsenal of written support to share with my clients.
Emily, my advisor, was able to communicate how dementia consulting, an often avoided business, could lead to a joyful experience for a family living with dementia. She is so into the human condition and that makes her work in the medical and human service field very positive. She has guided me so well and I believe all the work she has done on my website elevates my reputation in my community.
Thank you for all your hard work, dedication and belief in what I do as a dementia consultant.”
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We Are Charette has over 10 years experience in helping companies communicate with clarity and wit. Have you been thinking about refreshing your brand? We Are Charette can work with you to create results you can bank on. Learn more about our studio and get in touch today.