Very early on, Mary W. Higgins committed to running a campaign without funds from sugar companies that tend to dominate Florida politics. We admired immediately Mary’s gumption, and leapt at the chance to help represent her brand visually.
Branding / Promotions / Collateral / Web Design
The logo we created is an H formed by the clear space between W and M, and communicates Mary’s commitment to transparency. The waves represent Mary’s primary platform, Florida waters.