Hey Man! is serious about making fresh food with the best ingredients available, but they didn’t want to sound stuffy or self-righteous. We helped this restaurant brand every aspect of thier identity, from thier stores to thier story.
Branding / Packaging / Messaging / Environmental / Web / Promotions
We wanted a hint of old-school ethics in this fun brand, so we referenced fonts from the 40’s and 50’s; and updated those styles with bright color and cheeky messages.