Harvest Bay

Natural Refreshment Refresh

This popular coconut water brand was extending their line to include three new certified organic flavors. To help them launch their new products, We Are Charette created an adaptation of the Harvest Bay Coconut Water lockup to include “Organic”, and we created three new package designs focusing on the indulgent flavors and premium ingredients of each sku.


Branding / Packaging / Illustration

The Illustrations

Harvest Bay already had some great looking illustrations, and our client wanted this new line to feel cohesive with the original branding. We were tasked with creating new sku illustrations that used a consistent style while adding a bit of sophistication for this more indulgent line. The resulting illustrations showcase the natural ingredients and use clean vector styles with the added juiciness of warm, vibrant gradients.