Fresch is a brand of prepackaged sushi and pan-asian salads, juices, and soups; sold in grocery stores. We developed this symbol for the primary mark, based on the visual language of the Japanese chop, and incorporating the infinity symbol as a nod to an eastern approach to wellness, starting with making good choices today and resulting in longevity and vitality.
Branding / Packaging
We created a kinetic system based on the infinity symbol, where each food group is given a symbol and corresponding color. The fish is the main logo for the Fresch identity, and each food category has its own mark to create an identifiable visual system for Fresch.