The Rumors are True!

Crazy Rumors is a cruelty free and vegan lip balm. It’s made for people who want health products made with real ingredients but still want fun flavors. We created a sassy DIY/craft style for them, allowing for a consistent but flexible brand. The finished look is a little subversive and a little sweet, and a whole lot of fun.


Branding / Packaging / Messaging

Real Ingredients

Crazy Rumors is made with all natural and vegan ingredients, many of which are organic. The collage style shows off these wholesome ingredients in a candid, honest way.

Flexible Packaging System

The collage system is easy to execute for a wide variety of flavors. Each category is
differentiated through color, style of images, and pattern.